Silverlake Mobility Ecosystem: Disruptive-Innovative Fintech and Enterprise-Ready Solutions
Joseph Yeong, Co-Founder of Silverlake Mobility Ecosystem & Executive Director
For the longest time, cloud-based networking and IoT were mere buzzwords for financial organizations, until fintech companies came to their rescue. Today, with the widespread adoption of mobile-based banking, AI-driven service personalization, and blockchain-powered transactions, financial institutions all over the world are propelling into an era of digitalization and enterprise mobility. However, the holistic benefits of enterprise mobility services have not yet reached its tipping point in the APAC region. Stating its reason, Joseph Yeong, co-founder and executive director of Silverlake Mobility Ecosystem (SME), says, “Enterprise mobility depends entirely on the business vision and technical capabilities of organizations seeking to implement such solutions.” And, as digital transformation is still an elusive topic for most APAC companies, the notion of enterprise mobility has also not been able to make its impact. Taking charge of solving this problem is Malaysia-based SME, where its team focuses on delivering an advanced digital enablement platform that handles multiple touchpoints and omnichannel transactions, catering to the demands of today’s dynamic and evolving financial organizations’ digital transformation. “Customer mobile application is only one of the touchpoints, our digital platform handles other touchpoints such as website, branch, SMS/USSD, customer support, smartwatch, social media, and ATM/ Kiosk,” he adds.
With a strong commitment to R&D and intent to digitalize the next-gen of fintech market through mobility, SME has developed numerous international (including USA, Australia, Japan, Singapore, Europe, and Indonesia) patented technologies since 2010. Additionally, the company also has numerous international patents pending in Europe, UAE, along with major APAC countries like China, Malaysia, and India for its unique methods of processing requests for digital services and pairing mobile devices, where the two co-founders were the inventors. SME thoroughly understands the vast ecosystem of financial institutions.
Today, with award-winning financial institutions as their clients and a vision of ‘mobility beyond imagination,’ SME has left a rather large footprint for enterprise mobility in the APAC region
Based on their extensive knowledge, team SME developed a solution, Mobility Lifestyle Ecosystem Backbone (MLEB) platform, which caters to the growing mobility needs of today’s financial industry. The modus operandi of the platform lies in establishing a cohesive mobile presence for financial institutions. The patented end-to-end digital solution effectuates a simple method of processing requests—for different digital services hosted by respective service entities—from users through digital media and streamlines various financial processes like fund transfer, payment, loan origination, wealth management, and loyalty programs. Alongside, the platform also helps banks coalesce multiple, siloed business operations. This results in improved workflows, quicker transactions, information management, and better security postures to achieve the organization’s business goals. “Through this streamlining, customers can conveniently navigate the organization’s online portal to perform an array of financial tasks,” expresses Joseph.
To further elucidate the company’s core competencies, Joseph provides the case study of an innovative bank in the APAC region. SME offered a long-term partnership that had disrupted the banking industry in the country. With one of the transformation strategies, “Mobility as a Game Changer,” SME developed a smartphone app that the bank’s customers can install from the app stores to conveniently allocate their financial resources, make payments, locate branches and ATMs of the bank, virtual debit card instant approval, cardless ATM, digital advertising, mobile chat, QR-Code and NFC payments, and in-app purchase to name a few of the disruptive services. “Following the implementation of the application, the bank and its customers witnessed a new level of monetary liberty with timely transactions and simplified shopping experiences, both online and offline,” recalls Joseph. In addition to this, SME also incorporated loyalty programs into the solution to help the bank promote e-commerce and m-commerce, by engaging the customers with lifestyle products, encouraging them to interact with the bank more often, increasing the bank’s mind share with their customers and adding value to the relationship.
Today, with award-winning financial institutions as their clients and a vision of ‘mobility beyond imagination,’ SME has left a rather large footprint for enterprise mobility in the APAC region. Moving forward, the company intends to continue developing digital solutions and improve its customer experience models to simplify banking for individuals and organizations alike. Alongside, recognizing the significance of enterprise mobility, “Our focus is to drive innovation in financial institutions in APAC countries through various digital financial services,” concludes Joseph.